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Facebook Certified media buying professional Sample Questions:

1. You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A) You add your Community Manager as Analyst to your client's Ad Account.
B) You need to assign the ad account to your client's pixel.
C) You create a new Facebook pixel on your Business Manager
D) Your community manager should have access to all the tools since he is an analyst in your client's add account.
E) You add your Community Manager as Admin to your client's Business Manager
F) You need to make sure your community manager has the correct access level on your client's ad account.

2. You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

A) You need 1 campaign with 8 ad sets and 1 ad for each.
B) You need one campaign and four ad sets since you have 4 different variables at the ad set level.
C) You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
D) You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.

3. What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

A) Actions happened 28 days after someone viewed your ad
B) Actions happened 28 days after someone clicked your ad.
C) Actions happened 28 days after someone viewed your ad.
D) Actions happened 1 day after someone viewed your ad.

4. You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

A) Change the bidding type to CPA instead of CPM.
B) Change audiences to custom audiences.
C) Use Facebook SDK to measure conversions.
D) Use more core audiences to increase results.
E) Add conversion lift tests to measure campaign results.

5. Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.

A) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
B) You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
C) Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
D) Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
E) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.

Solutions: