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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?

A) Device Category
B) Campaign Category
C) Device Browser
D) Geo Location

2. Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

A) Ease of maintenance
B) Scalability
C) Performance
D) Ease of setup

3. Which two statements are correct regarding LiteConnect?

A) All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
B) The dataset does not conform to the standard data model
C) Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
D) It does not require any identification of entities, keys or any other categorization.

4. An implementation engineer has been asked by a client for assistance with the following problem:
The below dataset was ingested:

However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type' is 4.
What could be the reason for this discrepancy?

A) The aggregation function is set as AVG
B) A mapping formula was populated, indicating not to bring Type! values.
C) The aggregation function is set as LIFETIME
D) The measurement 'Clicks' is set as a percentage.

5. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

What three advantages are gained when using Patterns & Data Classification as the harmonization method for creating the Objective field?

A) Performance (Performance when loading a dashboard page)
B) Ease of Maintenance
C) Scalability
D) Use of code
E) Processing (processing time when loading relevant data streams)

Solutions: