Salesforce EEB-101 Exam : Essentials for Marketing Cloud Email Marketers

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?

A. Automation Studio
B. Behavioral Triggers
C. Journey Builder

Question 2

When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
B. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
C. In the step with the two SQL activities, place a wait step between them.

Question 3

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A. Einstein Engagement Scoring
B. Einstein Messaging Insight
C. Einstein Copy insights

Question 4

Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increase subscribers?

A. Collect emails at offline activities, including in stores.
B. Send an SMS to NTO's entire customer database with a link to subscribe.
C. Send an email to NTO's entire customer database asking for referrals.

Question 5

A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?

A. Based on Recipient test Data Extension
B. Based on Subscriber Preview List or Data Extension
C. Based on Preview

Solutions: