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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: HP Imaging and Printing Technologies & Products | 30% | - HP hardware and MFP solutions overview - HP laser and inkjet printing technologies - HP supplies portfolio and cartridge technology |
| Topic 2: Sales Process and Techniques | 25% | - Handling objections and competitive positioning - Upselling and cross-selling strategies - Consultative sales methodology |
| Topic 3: Solutions and Services | 25% | - Software tools and management utilities - Value-added services and support offerings - HP managed print services (MPS) |
| Topic 4: Industry Trends and Customer Needs | 20% | - Identifying customer segments and requirements - Imaging and printing market trends - Customer business challenges and pain points |
1. What is an advantage of a multifunction printer?
A) It uses fewer supplies than a single function printer does.
B) It takes up less floor space than individual devices for faxing, scanning, printing, and copying.
C) It can print faster than a single function printer can.
D) Once it has reached its monthly print volume, it automatically turns off to limit excess copy charges to the client.
2. A client who purchases new technologies upon the recommendation of their colleagues is part of which group?
A) Late majority
B) Laggard
C) Early majority
D) Early adopters
3. What is NOT addressed in the HP Value Proposition?
A) simplicity
B) real world performance
C) reliability
D) assessment
4. What is the first thing you need to know when selling or leasing HP MFPs?
A) the delivery date
B) the monthly page volume expected to be printed on the HP MFP
C) the location of the MFP within the facility
D) the names of the people who will have access to it
5. What is the HP Print Cost Estimator?
A) software sold by HP distributors that allows the creation of supply contracts, including a print cost overview
B) a print management solution that monitors HP color printers for cost estimations and reports
C) a free tool that enables HP partners and customers to perform print cost analyses for their own documents before printing
D) an HP internal tool that allows the account manager to train HP partners on cost-per-page calculations
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: C |
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