Who should take the MB-220: Microsoft Dynamics 365 Marketing Exam

The Microsoft MB-220 Exam certification is an internationally-recognized certification which help to have validation for those professionals who are keen to make their career in Microsoft Dynamics 365 Customer Engagement.

This exam aspirant are assumed to be responsible for implementing solutions that attract and convert more leads, standardize omnichannel messaging , and deliver marketing insights. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.These candidates can go for this exam.

• Marketing consultants
• Microsoft Dynamics 365 Customer Engagement functional consultants

MB-220: Microsoft Dynamics 365 Marketing Exam Certified Professional salary

The average salary of a MB-220: Microsoft Dynamics 365 Marketing Exam Certified Expert in

• United State - 90,247 USD
• England - 70,632 POUND
• India - 15,00,327 INR
• Europe - 80,347 EURO

What Are Skills Covered in Official Exam?

The Microsoft MB-220 validation tries to educate the test-taker about a wide range of topics. Concepts like marketing configuration application, creating & managing the marketing form, and customer journey are explained easily. Overall, there are eight domains included in this exam:

• Dynamics 365 customer voice

  The learning of this objective covers the topics like creating surveys, preview the surveys, and the management of survey responses.

• Marketing app configurations

  Skills essential for configuring portal integration, social media, data protection tools, portal integration, and templates can be gained effectively in this first exam domain.

• Managing events and webinars

  Ways to create events and webinars, the event team creation, set up sessions, sending invitations, speaker management, handling social media posts, and management form creation is what this area tries to explain.

• Customer journey control

  An in-service marketing consultant can hone his skills in customer journey management in such a scope. How to publish a customer journey, implement targets, and determine content types are covered by such a topic.

• Marketing emails

  Creating a marketing email using a template, managing a subscription center, and adding mandatory fields are what a learner will gain as this segment ends.

• Segments and lists and their management

  A fundamental understanding of managing segments and subscription center lists is covered in an extensive manner in this objective.

• Monitoring leads, contacts, and accounts

  This section is compact and explains the fundamental expertise required for creating and managing accounts, contacts, and leads with LinkedIn.

• Marketing forms and pages

  Creating marketing forms and marketing pages is the focused learning on the third portion. Creating & adding content, adding forms, and many other functions related to the marketing forms and pages are the learning outcomes here.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Do You Need Any Prior Expertise?

Officially, there are no conjectural prerequisites to meet before taking up MB-220 test. This means, no other certification should be earned beforehand. However, it is wise to have some sound understanding of the Dynamics 365 model and have already used it in a project. This hands-on expertise will make the exam journey so much simplified.

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