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1. Discovery: 15%
2. Conceptual Design: 12%
3. Marketing Cloud Connect: 6%
4. Account Configuration: 10%
5. Reporting: 5%
6. Data Design: 12%
7. Automation: 8%
8. Email Build: 7%
9. Contact Builder: 15%
10. Journey Builder: 10%
Salesforce Marketing-Cloud-Consultant Exam Reference
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Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
| Section | Weight | Objectives |
|---|---|---|
| Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Requirements gathering and analysis - Solution design and architecture planning - Data and segmentation strategy design |
| Messaging | 11% | - Content personalization and dynamic content - Email, SMS and push message design - Message delivery and optimization - Cross-channel messaging strategy |
| Automation | 20% | - Automation Studio activities and workflows - Complex automation scenarios and best practices - Journey Builder design and implementation - Scheduling and monitoring automations |
| Data Modeling and Management | 21% | - Reporting, tracking and data views - Data extensions, attribute groups and relationships - Data import, export and transformation - Contact configuration and identity management |
| Integration | 20% | - Data model support for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions - Integration with Salesforce CRM and external systems |
| Account Configuration | 12% | - Account hierarchy and business unit setup - Mobile Studio configuration and features - Sender authentication and deliverability management - User roles, permissions and security settings |
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