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Salesforce MC-201 Exam : Salesforce Certified Marketing Cloud Account Engagement Specialist
About Salesforce MC-201 Exam
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Administration & Governance | - System Configuration
|
| Reporting & Analytics | - Engagement Metrics
|
| Data Management & Integration | - Salesforce CRM Sync
|
| Lead Generation & Management | - Forms & Landing Pages
|
| Marketing Automation | - Engagement Studio
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
- A. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
- B. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
- C. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
- D. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
Correct Answer: D 🗳️
Explanation: Only visible for ExamsReviews members. You can sign-up / login (it's free).
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
- A. True
- B. False
Correct Answer: A 🗳️
Explanation: Only visible for ExamsReviews members. You can sign-up / login (it's free).
Which trigger step would a user place in an engagement studio program to look for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page?
- A. Custom redirect trigger
- B. Activity trigger
- C. Form trigger
- D. Landing page trigger
Correct Answer: D 🗳️
Explanation: Only visible for ExamsReviews members. You can sign-up / login (it's free).
What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers
- A. Opening an email
- B. Mapping new custom fields
- C. Form submission
- D. Landing page submission
Correct Answer: C,D 🗳️
Explanation: Only visible for ExamsReviews members. You can sign-up / login (it's free).
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
- A. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
- B. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
- C. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
- D. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
Correct Answer: D 🗳️
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