Salesforce Certified Marketing Cloud Account Engagement Specialist : MC-201 Exam

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Salesforce MC-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Engagement Studio	17%	- Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities
Topic 2: Visitors and Prospects	8%	- Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario
Topic 3: Email Marketing	20%	- Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting
Topic 4: Lead Management	24%	- Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule - Define the capabilities of page actions - Explain what a Score measures and how scoring is managed
Topic 5: Administration	11%	- Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields
Topic 6: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers

A. Shared CRM ID
B. Shared tracking pixel
C. Shared email address
D. Shared Assigned User ID

Reveal Solution Discussion 0

Correct Answer: A,C 🗳️