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| Section | Objectives |
|---|---|
| Topic 1: Data Governance and Privacy | - Data privacy and compliance concepts - Security and data access controls |
| Topic 2: Segmentation and Activation | - Activation to Salesforce and external systems - Segmentation logic and audience building |
| Topic 3: Data Ingestion and Data Modeling | - Data model objects and harmonization - Data sources and ingestion methods |
| Topic 4: Salesforce Data Cloud Fundamentals | - Core concepts and architecture - Data Cloud value and use cases |
| Topic 5: Identity Resolution and Unification | - Unified customer profile concepts - Identity resolution rules |
1. Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.
Which Data Cloud component allows for this?
A) Calculated insights
B) Segment membership data model object
C) Nested segments
D) Segment exclusion
2. A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
A) Include additional attributes in the existing matching rules.
B) Change reconciliation rules to Most Occurring.
C) Reduce the number of matching rules.
D) Increase the number of matching rules.
3. Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours.
The segment data must be as up to date as possible.
What should the consultant Implement when creating the segment?
A) Use standard segment with a publish interval of 30 minutes.
B) Use rapid segments with a publish interval of 1 hour.
C) Use Einstein segmentation optimization to collect data from the last 24 hours.
D) Use streaming insights for near real-time segmentation results.
4. Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud.
What should NTO use to achieve this?
A) Direct Sales Product entity ingestion
B) B2C Commerce Starter Bundles
C) B2C Commerce Starter Bundles plus a custom extract
D) Direct Sales Order entity ingestion
5. A customer wants to use the transactional data from their data warehouse in Data Cloud.
They are only able to export the data via an SFTP site.
How should the file be brought into Data Cloud?
A) Ingest the file with the SFTP Connector.
B) Use Salesforce's Dataloader application to perform a bulk upload from a desktop.
C) Ingest the file through the Cloud Storage Connector.
D) Manually import the file using the Data Import Wizard.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: A |
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