Google adwords-search Exam : Google Search Advertising Advanced Exam Practice Test

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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Beth is advising Mark on his online business and his SEO and SEM goals. Mark has identified his first goal of search engine marketing: to get people to sign up for his free newsletter. Beth agrees that this is a good goal. What term should Beth and Mark use to describe their goal in this instance?

A) Branding
B) Direct response
C) Conversion
D) Client

2. You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?

A) 30 days
B) 14 days
C) You can edit the ads immediately.
D) 21 days

3. You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?

A) The ad must meet the partner requirements.
B) The ad must be prepaid for thirty days.
C) The ad must be reviewed and approved.
D) The ad must be opted into the Google Network.

4. Which of the following applications allows you to download and edit campaigns offline?

A) AdWords Editor
B) Google Analytics
C) Keyword Tool
D) Keyword Tool Supercharger

5. Gary is creating a new Google AdWords for his company which sells fresh-baked cookies online.
He has created an advertisement describing his company's cookies with this headline, minus the quotes 'Try Our Fresh-Baked Cookies' for his ad. What problem will Gary encounter with this headline?

A) There are too many characters in the headline.
B) There's no problem with this ad headline.
C) Gary can't use initial caps in the headline
D) The hyphen in the ad isn't allowed.

Solutions: