2026 Realistic MKT-101 Dumps Questions To Gain Brilliant Result
Start your MKT-101 Exam Questions Preparation with Updated 157 Questions
NEW QUESTION # 67
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One parent business unit and a child business unit for franchise owners.
- B. A parent business unit for each franchise owner
- C. One parent business unit and a child business unit for each franchise owners
- D. One business unit.
Answer: A
NEW QUESTION # 68
As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?
- A. File Transfer Activity
- B. SQL Query Activity
- C. Group Refresh
- D. Filter Activity
Answer: B
NEW QUESTION # 69
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Use Journey Builder with a random split activity.
- B. Create a random data extension within Email Studio.
- C. Create a random data extension within Contact Builder.
- D. Use Automation Studio with a random split activity.
Answer: B
Explanation:
A random split activity is an automation studio activity that randomly splits a data extension into multiple groups based on percentage or number of records. It can be used to create test groups for different messaging strategies or to segment a large audience into smaller batches for sending. It can handle up to 12 groups and up to 50 million records per group. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_random_split_activity.htm&type=5
NEW QUESTION # 70
How do you use data designer to link the web analytics data to your subscriber data?
- A. Use a marketing cloud data extension
Answer: A
NEW QUESTION # 71
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name....)
*Event registration (email address, event ID, event name, event type, venue ID....)
*Venue details (venue ID, venue name, venue address....)
*Payment details (email address, event ID, total paid....)
The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers
- A. Event Registration
- B. Payment Details
- C. Customer Data
- D. Venue Details
Answer: A,C
NEW QUESTION # 72
An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
- A. Write a query to create a filtered data extension.
- B. Filter the.csv file before import.
- C. Create a data filter on the data extension.
Answer: C
NEW QUESTION # 73
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
- A. Create and send an email in Email Studio to test the connection and validate tracking.
- B. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
- C. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
- D. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
Answer: B
Explanation:
To troubleshoot the connection between Sales Cloud and Marketing Cloud, a consultant should start by validating Marketing Cloud and Sales Cloud permissions for the connecting users. The connecting users are the users who authenticated Marketing Cloud Connect in both systems. They need to have certain permissions and roles in both systems to enable full functionality of Marketing Cloud Connect. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_configuration_issues.htm&type=5
NEW QUESTION # 74
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?
- A. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
- B. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
- C. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
- D. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
Answer: D
NEW QUESTION # 75
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
- B. A database of record is system in which subscriber's status is maintained
- C. A database of record is a centralized storage repository of data about objects or people
- D. A database of record is any database that contains subscriber data
Answer: B,C
NEW QUESTION # 76
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. File Drop Starting Source
- B. %%BASEFILENAME_FROM_TRIGGER%%
- C. %%BASEFILENAME_FROM_FILEDROP%%
- D. Scheduled Starting Source
Answer: A,C
NEW QUESTION # 77
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?
- A. BuildRowSetFromJSON() AMPscript Function
- B. SSJS platform function ParseJSON
- C. TransformJSONQ AMPscript Function
- D. ParseJSON content block within Content Builder
Answer: B
NEW QUESTION # 78
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Data Studio
- B. Google Analytics 360
- C. Audience Studio
- D. Web Analytics Connector
Answer: A
NEW QUESTION # 79
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Query the _Contact Data View and transfer it weekly
- B. Configure the Contact Extract Activity in Automation Studio
- C. Query the _Subscriber Data View and Extract it weekly
- D. Schedule the Contacts Counts Standard Report
Answer: B
NEW QUESTION # 80
NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area and reuse it across other emails using content builder without writing any custom html.
- A. create a free flow content block that accommodates text and images
- B. create an html content block and code the content by hand
- C. Create an image content block that accommodates pictures
- D. create a text content block that accommodates text
Answer: A
NEW QUESTION # 81
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat
a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Pivot table in Datorama Reports
- B. Filter Activity in Automation Studio
- C. Email Performance Over Time Report
Answer: A
NEW QUESTION # 82
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Triggered Automation> Import > Data Extension Extract > Marketing Journey
- B. Scheduled Automation > File Transfer > Import > Series of Query Activities
- C. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
- D. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
Answer: D
NEW QUESTION # 83
What is a correct statement about Send Log data?
Choose 3 answers
- A. Can be incorporated into standard reports.
- B. Can be included in measures and filters.
- C. Can be added to a standard data view.
- D. Can be accessed via Query activities.
- E. Can be stored for a set period of time.
Answer: B,D,E
NEW QUESTION # 84
......
Easy Success Salesforce MKT-101 Exam in First Try: https://www.examsreviews.com/MKT-101-pass4sure-exam-review.html
A Fully Updated MKT-101 Exam Dumps - PDF Questions and Testing Engine: https://drive.google.com/open?id=1MUOfzKw_jMfbcBlBKv6WhynX42gT1Uqf