PDMA Product Development Professional (NPDP) Certification : NPDP Exam

About PDMA Product Development Professional (NPDP) Certification : NPDP Exam

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PDMA NPDP Exam Syllabus Topics:

Section	Weight	Objectives
Life Cycle Management	10%	- Maintenance and improvement - Introduction, growth, maturity, decline - End-of-life decisions - Platform and derivative management
New Products Process	20%	- Process adaptation and improvement - Stage-gate models - Agile and hybrid approaches - Concept to launch phases
Portfolio Management	10%	- Project selection and prioritization - Portfolio balancing - Pipeline governance - Resource allocation
NPD Strategy	20%	- Platform strategy - Strategic alignment and goals - Technology and product strategy - Corporate and innovation strategy - Intellectual property strategy
Market Research	10%	- Qualitative and quantitative methods - Segmentation and forecasting - Voice of customer - Competitive intelligence
Culture, Organization and Teams	10%	- Organizational structures - Cross-functional teams - Innovation culture - Leadership and collaboration
Tools and Metrics	20%	- Financial and non-financial metrics - Concept generation tools - Design and development methods - Risk assessment tools

PDMA Product Development Professional (NPDP) Certification Sample Questions:

Question #1

A product manager reviewed technical publications, electronic databases, and websites prior to deisgning a research project that directly contacts prospective customers. This review of already-published materials is an example of:

A. Voice of the customer
B. Secondary market research
C. Portfolio management
D. Market testing

Reveal Solution Discussion 0

Correct Answer: B 🗳️