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Salesforce Certified Marketing Cloud Account Engagement Consultant : MCAE-Con-201 Exam
About Salesforce Certified Marketing Cloud Account Engagement Consultant : MCAE-Con-201 Exam
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management |
| Email Marketing | 20% | - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to create and send emails - Explain how to analyze email performance metrics |
| Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects |
| Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs |
| Administration | 11% | - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question #1
How many scheduled Engagement Programs is it possible to have
- A. 5
- B. 15
- C. 3
- D. 10
Answer: D
Question #2
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
- A. Einstein Lead Score
- B. Einstein Behavior Scoring
- C. Einstein Campaign Insights
- D. Marketing Cloud Account Engagement Business Units
Answer: C
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Question #3
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?
- A. Add a form completion action to add prospects to the right Salesforce campaign.
- B. Add a form completion action to apply a tag with the name of the piece of content.
- C. Track downloads in the form reports and build different lists for all submissions.
- D. Build dynamic lists respectively based off of those form submissions.
Answer: B
Question #4
Administrators can reset passwords for users
- A. True
- B. False
Answer: A
Question #5
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers
- A. Make a suppression list for the program.
- B. Make a recipient list for the program.
- C. Make a repeating engagement program.
- D. Make a segmentation rule for the program.
Answer: B,C
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