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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Select three true statements about Content Detective?

A) Scans subject line and email body for spam triggers
B) Will remove invalid email address
C) Does not scan HTML code
D) Offers resolutions

2. Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

A) Scheduled Automation > SQL Query Activity > File Transfer Activity
B) Scheduled Automation > Data Extract Activity > File Transfer Activity
C) File Drop Automation > Data Extract Activity > File Transfer Activity
D) File Drop Automation > SQL Query Activity > File Transfer Activity

3. The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

A) Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
B) Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
C) Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
D) Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.

4. A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers

A) Include an unsubscribe link in the header or footer of emails.
B) Process every individual's unsubscribe request within 14 business days.
C) Ask the subscriber to log in to the Preference Center to confirm opt-out.
D) Ensure opt-out mechanisms are operational for at least 30 days post-send.

5. A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

A) Provide and opt-in checkbox on the mobile app registration form
B) Search Facebook fans' profiles for mail addresses
C) Send unsolicited requests on Twitter to sign up for email
D) Promote content on social channels that requests an email address

Solutions: