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| Section | Objectives |
|---|---|
| Scalability and Performance Design | - High-volume transaction design - Performance optimization strategies |
| Solution Design for B2C Customer Experience | - Omnichannel experience design - Customer journey architecture |
| B2C Platform Capabilities | - Commerce and engagement tools
|
| Security and Data Governance | - Access control and identity management - Customer data protection |
| Integration Architecture | - API-led connectivity
|
1. Northern Trail Outfitters Is migrating away from legacy system and is currently implementing Service Cloud, Marketing Cloud, and B2C Commerce to support their growing business needs. The business has asked a Solution Architect to propose a cross-cloud data mapping design that makes use of the strengths of each platform.
Which two recommendations should a Solution Architect include to the design?
Choose 2 answers
A) Use an integration tool so there is no need to consider data mapping as part of the design.
B) Hap B2C Commerce profile to Salesforce Platform Contact and to Marketing Cloud Contact.
C) Ensure that the legacy systems data model is mapped and implemented as-ls without any modifications to minimize data migration complexity.
D) Document the data type and size constraints in each system to ensure entities are mapped correctly.
2. Northern Trail Outfitters (NTO) is implementing B2C Commerce and Service Cloud as part of an IT transformation project focused on improving the customer experience across all channels. As part of the Service Cloud implementation, there will also be a service portal implemented using Experience Cloud so that customers can better self-serve for the most common use cases. NTO customers are also heavily engaged on social services, so anything that can help them use their existing social accounts to log in will be essential to a great customer experience.
Which two things should a Solution Architect recommend to cover NTOs identity needs?
Choose 2 answers
A) Define a user registration handler to support user provisioning and authentication via social services like Google and Facebook.
B) Leverage B2C Commerce as the identity provider for both Storefront and the Service Portal.
C) Leverage Salesforce Identity as the identity provider to centralize authentication for both Experience Cloud and B2C Commerce in one place.
D) Use Salesforce CDP, which automatically syncs profiles and authentication information across systems.
3. A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers
A) Use SMS as a channel due to its significantly higher engagement rate as compared to email
B) Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
C) Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
D) Use CRM Analytics to analyze customer engagement history over the last 24 months
4. A multi-brand company uses 82C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across these Salesforce products, The company has one B2C Commerce realm Serving two storefronts, a Salesforce ora, and a Marketing Cloud Instance. None of these Salesforce Clouds are integrated. The company wants to know which Salesforce products require custom integration for this multi-cloud architecture.
Which two considerations should a Solution Architect provide to answer the company's question?
Choose 2 answers
A) An integration between Service Cloud and B2C Commerce is not necessary, as these clouds are natively integrated and both products are built on the Salesforce Platform.
B) An integration must be developed between 82C Commerce and Service Cloud to enable the synchronization of customer profiles and unlock REST API access between the two products.
C) An integration must be developed between Service Cloud and Marketing Cloud to enable Marketing Cloud REST API access from Service Cloud.
D) An integration must be developed between B2C Commerce and Marketing Cloud to enable Marketing Cloud REST APT access from B2C Commerce.
5. A holding company owns and operates a large number of brands internationally. They are interested in migrating from a home-grown solution to a Salesforce multi-cloud solution as part of a new digitalization initiative to optimize IT spending across the brands. The brand any would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to drive consumer engagement.
Given that the company has operations and customers in Brazil Canada Europe Japan Russia and the United States, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security?
Choose 2 answers
A) Use Salesforce Connect to leverage external data sources that are located within the corresponding country that the Materials customer resides in.
B) Use a Service Cloud instance in every market in which they operate to ensure that data residency requirements are fulfilled.
C) Enable Transparent Data Encryption in Marketing Cloud to ensure that Marketing engagement data is encrypted at rest. Written
D) Utilize Shield to handle the encryption of data across all Salesforce products for all fields required to be geo-fenced.
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: A,C | Question # 3 Answer: A,C | Question # 4 Answer: B,D | Question # 5 Answer: A,D |
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