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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam : Salesforce Marketing Cloud Account Engagement Specialist

Marketing-Cloud-Account-Engagement-Specialist actual test
  • Exam Code: Marketing-Cloud-Account-Engagement-Specialist
  • Exam Name: Salesforce Marketing Cloud Account Engagement Specialist
  • Updated: Jul 14, 2026
  • Q & A: 298 Questions and Answers
  • PDF Demo
  • PC Test Engine
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  • Total Price: $59.99  

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Topic 2
  • Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Topic 3
  • Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201

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