Salesforce Marketing Cloud Account Engagement Specialist : Marketing-Cloud-Account-Engagement-Specialist Exam

Marketing-Cloud-Account-Engagement-Specialist actual test

About Salesforce Marketing Cloud Account Engagement Specialist : Marketing-Cloud-Account-Engagement-Specialist Exam

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Topic 2	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Topic 3	Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

What will undelete a prospect?

A. If the deleted prospect re-converts by filling out a form with the same email address
B. If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address
C. If the deleted prospect visits a web page

Reveal Solution Discussion 0

Correct Answer: A,B 🗳️