MCE Practice Exam Tests Latest Updated on Jul-2021
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NEW QUESTION 19
Which type of score should sales look at to identify purchasing authority?
- A. Demographic
- B. Account
- C. Behavioral
- D. Engagement
Answer: A
Explanation:
Explanation/Reference: https://go.marketo.com/rs/561-HYG-937/images/Marketo-Lead-Scoring.pdf
NEW QUESTION 20
What are the components of an Engagement Program Dashboard? (Choose three.)
- A. Membership ROI
- B. Clicks
- C. Highest Engagement
- D. Pending sends
- E. Engagement Score
- F. Engagement Over Time
Answer: C,E,F
NEW QUESTION 21
A marketer has created several tokens to use in an initiative to send out a survey to customers:
In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)
- A. In the 2017-Customer Survey Campaign Folder
- B. In the Reports Folder
- C. In the 2017 Customer Survey Reminder 2 Program
- D. In the Admin Area
- E. In the 2017 Customer Survey Reminder Program
- F. In the 2017 Customer Survey Program
Answer: B,F
NEW QUESTION 22
Which two asset types can be used in an engagement program stream? (Choose two.)
- A. Social button
- B. Landing page
- C. Email
- D. Program
- E. Report
Answer: C,D
NEW QUESTION 23
On a People Performance report, how is timeframe restricted?
- A. Sent Date
- B. Date of Activity
- C. Both a and c
- D. Created Date
Answer: A
NEW QUESTION 24
Which type of leads will receive a non-operational email?
- A. Unsubscribed leads
- B. Marketing suspended leads
- C. Marketable leads
- D. Blacklisted leads
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Documents/How-Does-Marketo-Decide-Whether-a-Person- Receives-Email-or-Not/ta-p/250309
NEW QUESTION 25
Which three token types can be used to insert a date into an email? (Choose three.)
- A. Date
- B. Score
- C. Text
- D. Rich Text
- E. Number
- F. Calendar File
Answer: A,E,F
NEW QUESTION 26
What is a reason to include a text version with an HTML one when sending an email?
- A. Text emails have higher delivery rates than HTML.
- B. Text emails offer a better user experience than HTML.
- C. Including a text version makes it more likely for people to click.
- D. Some email clients can only receive text emails.
Answer: C
NEW QUESTION 27
How is Marketo different from an email service provider (ESP)?
- A. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
- B. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
- C. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
- D. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
Answer: C
Explanation:
Explanation/Reference: https://blog.marketo.com/2012/11/what-is-the-difference-between-email-marketing-and-marketing- automation.html
NEW QUESTION 28
Which two behaviors can be tracked with Munchkin code? (Choose two.)
- A. Web page clicks
- B. Web page visits
- C. Social media activity
- D. Average time spent on site
- E. Web page bookmarks
Answer: B,D
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+Website
NEW QUESTION 29
What is the reporting impact of selecting an acquisition program when importing a list?
- A. Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.
- B. The acquisition program is required to show the number and percent of new names in the Program Performance report.
- C. The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.
- D. The acquisition program is required to show program success in the List Performance report.
Answer: B
NEW QUESTION 30
The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
- A. New Email
- B. Edit Smart List
- C. Add A/B Test
- D. Schedule
Answer: A
Explanation:
Explanation/Reference: https://gosolomon.com/mce-study-guide-program-fundamentals/
NEW QUESTION 31
A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?
- A. Create a segment using Full Name
- B. Adjust the duplicate System Smart List filter value to Full Name
- C. Create a Smart List using the Full Name filter and the duplicate constraint
- D. Edit duplicate identification settings in the Admin panel
Answer: B
NEW QUESTION 32
The marketing manager wants to compare year-over-year lead generation.
Which report type delivers this information?
- A. Revenue Explorer Report
- B. Leads by Revenue Stage
- C. Program Performance Report
- D. Lead Performance Report
Answer: D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics- Reporting/ba-p/242879?ru=36499&sr=stream
NEW QUESTION 33
A marketer has created several tokens to use in an initiative to send out a survey to customers:
In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)
- A. In the 2017-Customer Survey Campaign Folder
- B. In the Reports Folder
- C. In the 2017 Customer Survey Reminder 2 Program
- D. In the Admin Area
- E. In the 2017 Customer Survey Reminder Program
- F. In the 2017 Customer Survey Program
Answer: B,F
NEW QUESTION 34
Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.
Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?
- A. Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.
- B. Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign.
- C. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.
- D. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign.
Answer: C
NEW QUESTION 35
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