Certification Training for MCE Exam Dumps Test Engine [2021]
Oct 11, 2021 Step by Step Guide to Prepare for MCE Exam
NEW QUESTION 44
Where is the setting to enable Progressive Profiling when designing a form found?
- A. Form Settings > Settings
- B. Field Details
- C. Admin functions
- D. Form Settings > Themes
Answer: A
NEW QUESTION 45
Which three token types can be used to insert a date into an email? (Choose three.)
- A. Date
- B. Score
- C. Text
- D. Rich Text
- E. Number
- F. Calendar File
Answer: A,E,F
NEW QUESTION 46
A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?
- A. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales
- B. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region
- C. Implement a global scoring model that uses the weighted average of both of the provided scores
- D. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region
Answer: C
NEW QUESTION 47
What is a reason to include a text version with an HTML one when sending an email?
- A. Text emails have higher delivery rates than HTML.
- B. Text emails offer a better user experience than HTML.
- C. Including a text version makes it more likely for people to click.
- D. Some email clients can only receive text emails.
Answer: C
NEW QUESTION 48
An engagement program to promote a new online training series has two objectives:
A "Haven't Attended" objective to get people who have never attended to sign up A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)
- A. A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.
- B. Two streams: one to promote attendance and the other to encourage completion
- C. Two streams: one to add people to the program and the other to promote more new attendees
- D. A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails
Answer: A,B
NEW QUESTION 49
The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text ":default=there"?
- A. To avoid an error message from showing if the field First Name is empty
- B. To display "there" in the email if the field First Name is empty
- C. To avoid an error message from showing if the field Company is empty
- D. To populate the first name field with "there" if the field First Name is empty
Answer: A
NEW QUESTION 50
A lead's score changes to 100, and the marketing manager wants two actions to occur immediately:
* Send an email to the lead owner
* Create an Interesting Moment
What should be done to ensure this?
- A. Set up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Email' and
'Interesting Moment' Steps in the Flow - B. Set up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Email' and
'Interesting Moment' Steps in the Flow - C. Set up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Alert' and
'Interesting Moment' Steps in the Flow - D. Set up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Alert' and
'Interesting Moment' Steps in the Flow
Answer: A
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Send+Alert
NEW QUESTION 51
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.
How can the URL of the landing page be changed?
- A. Rename URL > SEO link
- B. Landing Page Editor > Change URL
- C. URL Builder > SEO URL
- D. URL Tools > Edit URL Settings
Answer: D
NEW QUESTION 52
How is Marketo different from an email service provider (ESP)?
- A. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
- B. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
- C. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
- D. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
Answer: C
Explanation:
Explanation/Reference: https://blog.marketo.com/2012/11/what-is-the-difference-between-email-marketing-and-marketing- automation.html
NEW QUESTION 53
What is one difference between segmentations and smart lists?
- A. Smart lists can be used in smart campaigns while segmentations cannot.
- B. Segmentations can be used to create dynamic content while smart lists cannot.
- C. A lead can exist in multiple segmentations but not in multiple smart lists.
- D. Smart lists can be used as a filter option when creating an email program while segmentations cannot.
Answer: B
Explanation:
Explanation
Explanation/Reference: https://gosolomon.com/mce-study-guide-targeting-personalization/
NEW QUESTION 54
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?
- A. The report will identify the first program status as a success and calculate based on that.
- B. The report will return an error for cost per success.
- C. The report will return a null value for cost per success.
- D. The report will identify the last program status as a success and calculate based on that.
Answer: C
NEW QUESTION 55
A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.
What is required to begin sending emails?
- A. Archived content must be shown.
- B. Stream cadence must be set.
- C. Engagement score must be turned on.
- D. The engagement program stream must be activated.
Answer: B
NEW QUESTION 56
An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?
- A. Email Script
- B. My Tokens
- C. Smart List
- D. Setup
Answer: D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Example-Lead-Scoring-Programs/td-p/128792
NEW QUESTION 57
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?
- A. Send Alert > Wait 30 Minutes > Send Email
- B. Send Email > Wait 30 Minutes > Send Alert
- C. Send Alert > Wait 30 Minutes > Send Alert
- D. Send Email > Wait 30 Minutes > Send Email
Answer: B
NEW QUESTION 58
Which type of email can be sent without an unsubscribe link at the bottom?
- A. A monthly newsletter for clients
- B. An ongoing nurture for prospects
- C. An autoresponder for a webinar registration
- D. A trade show invitation for past attendees
Answer: C
NEW QUESTION 59
Which field should a marketer use to pause emailing to a lead?
- A. Email Suspended
- B. Unsubscribed
- C. Marketing Suspended
- D. Blacklisted
Answer: C
NEW QUESTION 60
Which field should a marketer use to pause emailing to a lead?
- A. Email Suspended
- B. Unsubscribed
- C. Marketing Suspended
- D. Blacklisted
Answer: C
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/What-is-the-best-way-to-rest-leads-or-suspend- communication/m-p/122917
NEW QUESTION 61
In which two ways can a marketer avoid a spamtrap? (Choose two.)
- A. Email leads who have been inactive for more than 6 months
- B. Purchase lists from data vendors
- C. Purge the database of inactive leads
- D. Establish a direct Opt-in process for all leads
Answer: C,D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta- p/248282
NEW QUESTION 62
Which type of score should sales look at to identify purchasing authority?
- A. Demographic
- B. Account
- C. Behavioral
- D. Engagement
Answer: A
Explanation:
Explanation/Reference: https://go.marketo.com/rs/561-HYG-937/images/Marketo-Lead-Scoring.pdf
NEW QUESTION 63
In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set to ALL:
Which logic will apply for a lead to qualify for this Smart Campaign?
- A. The lead must fill out the selected form, or visit the selected web page, or have an industry of
"Marketing". - B. The lead must have an industry of "Marketing" or both fill out the selected form and visit the selected web page.
- C. The lead must have an industry of "Marketing" and either fill out the selected form or visit the selected web page.
- D. The lead must fill out the selected form, and visit the selected web page, and have an industry of
"Marketing".
Answer: B
NEW QUESTION 64
Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)
- A. Create an email that includes the {{webinar.link URL}} token
- B. Create a smart campaign using the Fills Out Form trigger
- C. Add a new My Token to the program called {{my.webinar URL}}
- D. Create an email that includes the {{member.webinar URL}} token
- E. Change the email settings to operational
- F. Create a smart campaign using the Send Alert flow step
- G. Change the form settings to operational
Answer: B,D,E
NEW QUESTION 65
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