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Salesforce Certified Marketing Cloud Email Specialist : Marketing-Cloud-Email-Specialist Exam

Marketing-Cloud-Email-Specialist actual test
  • Exam Code: Marketing-Cloud-Email-Specialist
  • Exam Name: Salesforce Certified Marketing Cloud Email Specialist
  • Updated: Aug 14, 2026
  • Q & A: 162 Questions and Answers
  • PDF Demo
  • PC Test Engine
  • Online Test Engine
  • Total Price: $59.99  

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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Insights and Analytics14%- Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces)
- Evaluate email campaign performance and data
Topic 2: Subscriber and Data Management26%- Understand concepts of subscribers, profile center, and subscription centers
- Configure Contact Builder and Audience Builder
- Manage subscriber data (Lists vs Data Extensions)
Topic 3: Email Marketing Best Practices10%- Differentiate elements of an email that can impact message deliverability
- Evaluate elements and techniques of email marketing to design effective emails and email programs
- Demonstrate appropriate and effective subscriber acquisition and retention methodologies
Topic 4: Content Creation and Delivery24%- Configure send settings to meet the customer requirements
- Create and customize an email message to meet customers' needs
- Organize and manage email campaign content
- Recommend Marketing Cloud tools to use when preparing an email for send
Topic 5: Marketing Automation26%- Recommend the appropriate marketing automation solution
- Build the appropriate Automation Studio solution
- Build the appropriate Journey Builder solution

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