Salesforce Certified Marketing Cloud Email Specialist : MC-202 Exam

About Salesforce Certified Marketing Cloud Email Specialist : MC-202 Exam

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Salesforce MC-202 Exam Syllabus Topics:

Section	Objectives
Marketing Automation and Journeys	- Journey Builder fundamentals - Automation Studio concepts
Reporting and Analytics	- Tracking and reporting tools - Email performance metrics
Subscriber and Data Management	- Subscription management and preferences - Data import, segmentation, and contact management - Subscriber lifecycle and data extensions
Email Marketing Best Practices	- Compliance (CAN-SPAM, GDPR concepts) - List hygiene and engagement strategies - Email deliverability fundamentals
Content Creation and Delivery	- Templates and AMPscript basics - Email Studio and content builder usage - Dynamic content and personalization

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question #1

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A. Email Performance Over Time Report
B. Filter Activity in Automation Studio
C. Pivot table in Datorama Reports

Reveal Solution Discussion 0

Correct Answer: C 🗳️